Marketing Agency for Startups.

Pain points of our Startups clients

We hear these topics in almost every first conversation with Startups brands:

• →Limited budgets
• →Multi-stakeholder targeting (customers, investors, talent)
• →Fast pivot cycles

Platform mix for your industry

LinkedIn (35%), Twitter/X (20%), Instagram (20%), TikTok (15%), YouTube (10%). This selection isn't a one-size-fits-all channel plan: for Startups, Scale-ups, Innovation teams, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Bold, ehrlich, build-in-public.

Founder personal brand

Build-in-public storytelling, LinkedIn mastery. For Startups, Scale-ups, Innovation teams we translate this building block into concrete topics, formats and sign-off steps. Fast learning cycles matter more than expensive one-off productions; messages are tested against real reactions. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Product Reels & demos

TikTok and Reels for product-first storytelling. For Startups, Scale-ups, Innovation teams we translate this building block into concrete topics, formats and sign-off steps. Measure demo requests, activations, acquisition cost and qualified applications. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Lean paid tests

Fast hypothesis tests with small budgets. For Startups, Scale-ups, Innovation teams we translate this building block into concrete topics, formats and sign-off steps. Fast learning cycles matter more than expensive one-off productions; messages are tested against real reactions. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

Q4 weaker due to the investment cycle, Q1/Q2 strong. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Startups

Production is built around real situations from Startups. To do that, we bundle Founder videos, Product demos, Build-in-public, Customer problems into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize make the product understandable and win early adopters. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.