01
Editorial planning & prioritization
A rolling topic and publishing calendar connects timely moments with repeatable formats. Every idea gets a goal, channel, format, owner and approval date.
/ SERVICE · SOCIAL MEDIA MARKETING
Social Media Marketing: what our service actually includes.
This page describes the concrete scope: how much content per week, who sits on your team, what the approval flow looks like and what we get measured on.
Social media marketing often gets sold as a catch-all term. That is why this page is not marketing copy but a delivery scope. A standard setup with us covers a channel mix of two to four platforms, eight to twenty content pieces per week, weekday community management and a paid layer that extends the strongest organic performers. If you want to know why swype® is the right partner and what working together costs, our social media agency page is the better starting point.
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Deliverables per month
Every engagement starts with a fixed delivery framework written into the contract. That way you know what is coming before the month starts, and we don’t have to dress anything up at the end of it.
- →Four-week editorial calendar, approved in one alignment round
- →32 to 80 content pieces per month, split across video, static and story
- →Platform versions per asset (9:16, 4:5, 1:1) including subtitles
- →Community management Monday to Friday with under four hours response time
- →Paid layer: setup, ongoing management and creative rotation
- →Monthly report plus weekly numbers in a shared dashboard
Content ohne Distribution ist ein teures Hobby.
Who works on your account
You do not work with an account manager who forwards internally. A dedicated strategist acts as your main point of contact, plus a creative producer for shoots and casting, an editor for cutting and versioning, and a performance lead as soon as a paid budget is running. All four are reachable in a shared channel, and approvals run through a board rather than email chains.
Collaboration, approvals and tools
Onboarding takes ten working days: access, brand guide, tone of voice, approval logic, tracking check. After that we run a fixed weekly rhythm: content approval on Monday, production through Thursday, and a numbers update on Friday. Storage and approvals run through a shared board, assets are delivered in full resolution and stay yours even after the contract ends.
What is not included
So there are no surprises: media budget, influencer fees, stock music licenses beyond our standard catalog, website and shop rebuilds, and classic PR are not part of this service. Translations beyond German and English, on-site trade fair and event coverage, and print photo production can be booked separately on request.
OUR PROCESS
How we work.
Step 1
Onboarding
Access, brand guide, approval paths, tracking check and definition of the KPIs the engagement will be measured against.
Step 2
Channel & content framework
Platform mix, content pillars, weekly volume and responsibilities on both sides.
Step 3
First production wave
Casting, filming and editing of the first four weeks of content, so the channel launches with a buffer instead of scrambling.
Step 4
Steady-state operations
Weekly rhythm of approval, production, publishing and community management.
Step 5
Paid layer
Top organic performers get extended as ads, creatives rotate on fixed rules.
Step 6
Monthly review
Numbers, learnings and adjustment of next month’s volume plan.
LEISTUNGSMODULE
So wird Social Media Marketing konkret geliefert.
02
Production & versioning
Filming blocks turn into standalone cuts for each chosen platform. Opening, length, subtitles and call to action are adapted to context and placement.
03
Operations & community
Publishing, comments and messages follow agreed response paths. Technical, legal or sales questions get routed to clearly named people at your company.
04
Reporting & learning loop
We connect content signals with profile visits, inquiries or sales. That produces a prioritized production plan rather than a backward-looking list of reach numbers.
PASSUNG
Wann diese Leistung sinnvoll ist.
Besonders passend für
- Brands with several active channels
- Teams without in-house ongoing production
- Setups combining organic and paid reach
Entscheidungshilfe
This service fits when it’s not one video but the ongoing operation of several social surfaces that needs organizing. For a single creator wave, Influencer Marketing is more precise; for pure ad management, Performance Marketing is the better entry point.
Choose a social media agencySCOPE
Enthalten. Und bewusst nicht enthalten.
Im Leistungsrahmen
- Channel and topic planning
- Production and platform-ready versions
- Publishing and agreed community management
- Regular reporting with production decisions
Separat zu klären
- Media budget and external creator fees
- Website, shop or CRM rebuilds
- Classic PR as well as print and trade-fair production
MESSRAHMEN
Nicht nur berichten. Entscheidungen ableiten.
Attention
Watch time, completion rate and saves show which topics carry.
Interest
Profile visits, messages and clicks show whether content triggers the next step.
Business goal
Qualified inquiries, orders or other agreed actions form the leading evaluation.
FREQUENTLY ASKED QUESTIONS
FAQ.
MORE SERVICES
What else we can build for you.
GOING FURTHER
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