/ PERFORMANCE MARKETING AGENTUR

Performance Marketing Agentur, die Creative als wichtigste Variable behandelt.

Wir lösen Performance nicht über Targeting Tricks. Wir lösen es über Creative Volumen, sauberes Tracking und harte CAC-/ROAS-Disziplin.

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Warum klassische Performance Agenturen 2026 scheitern

Viele Agenturen sitzen weiterhin im Media Buying-Mindset von 2018: Audience Splits, Lookalikes, A/B-Tests auf Bid Strategien. Das spielt keine Rolle mehr. Was zählt: 30 bis 80 neue Cuts pro Monat, schnelle Iteration auf Basis von Creative Reports, sauberes Server Side-Tracking, und ein Funnel, der nach dem Klick nicht in einer 2018er Landing Page endet.

Performance-Team wertet Kampagnen in einem hellen Besprechungsraum aus

Wir optimieren nicht auf Klicks. Wir optimieren auf Deckungsbeitrag.

Unser Performance Stack

Creative Production (UGC, Statics, Founder Content, Motion), Media Buying (Meta, TikTok, YouTube Shorts, Pinterest), Tracking & Attribution (Server Side GTM, CAPI, GA4, optional Triple Whale), CRO (Landing Pages, Funnel Audits, A/B-Tests), Reporting (Live Dashboard mit ROAS, CAC, MER auf Creative Ebene).

→Creative Production aus eigener Produktion (30 bis 80 Cuts/Monat)
→Meta Ads, TikTok Ads, YouTube Shorts, Pinterest
→Server Side Tracking & CAPI Setup
→Conversion Rate Optimization & Landing Page Tests
→Live Performance Dashboard
→Wöchentliche Performance Reviews

Wachstums-Modell

Wir arbeiten in 3 Phasen: Diagnose (Audit, Tracking Setup, Creative Backlog), Validation (Top-Performer identifizieren, Funnel optimieren), Scale (Budget hochziehen mit täglicher Creative Refresh-Rate). Jede Phase hat CAC-/ROAS-Gates, die wir vorab mit dir definieren.

Reporting & Accountability

Live Dashboard mit Spend, Revenue, ROAS, CAC, MER und Creative Performance. Wöchentliche 30-Min Calls. Monatlicher Strategie Review mit Empfehlung für Creative Backlog, Funnel Anpassungen und Budget Allocation.

SELECTION CRITERIA

How to recognize a good fit.

transparency on account and data

Ask them to show how transparency on account and data is implemented and documented day to day. Good answers name responsibilities, decision points and boundaries instead of just listing methods.

understanding of margin and lead quality

For understanding of margin and lead quality, check what information your team needs to supply and what work the agency actually takes on. That makes offers comparable and later gaps visible.

regular creative supply

Regular creative supply should be recognizable in the proposal through a concrete process. Ask for examples, approval steps and the form of regular evaluation.

COLLABORATION

From selection to reliable operation.

01
Diagnosis
Goals, audience, prior results, available assets and measurement gaps are reviewed together. That produces a prioritized task list instead of an unchanged standard package.
02
Working framework
Scope, roles, approvals, rights, deadlines and metrics are put in writing. Open dependencies get a responsible owner.
03
Pilot & operation
The first wave tests core assumptions on a controlled scale. After that, production, distribution and budget only expand based on traceable signals.
04
Review
Regular reviews connect results with concrete decisions on topics, creatives, channels and the next production need.

BUDGET & FIT

What really drives effort and cost.

Scope and frequency of production
Number of platforms, markets and languages
Creator fees as well as duration and type of usage rights
Complexity of tracking, approvals and ongoing management

Clear boundaries

Performance marketing isn’t a guaranteed product. A serious agency makes assumptions, data gaps and dependencies visible and agrees upfront how decisions get made.

WHO IT’S FOR

A sensible starting point if …

assessing profitability across channels

connecting tracking and creative operations

running tests with clear decisions

FREQUENTLY ASKED QUESTIONS

FAQ.

Bei uns setzt sich das aus Media Betreuung, Creative Volumen und optionalem Tracking- bzw. CRO-Setup zusammen. Das Tracking Setup ist meist einmalig, Creative und Media laufen monatlich. Wir kalkulieren nach dem Audit transparent pro Block.

Schwerpunkte: DTC E-Commerce, FMCG, Hotellerie, Health & Beauty, SaaS, Education. Keine Online Glücksspiele, keine Crypto Trading-Plattformen.

Entscheidend ist nicht die absolute Höhe, sondern ob pro Woche genug Conversions zusammenkommen, damit der Algorithmus lernt. Liegt dein CAC-Ziel bei 40 €, brauchst du pro Kanal Budget für mindestens 25 bis 50 Conversions pro Woche. Danach richten wir den Start.

Ja. Server Side GTM, CAPI, GA4, Consent Mode v2, Shopify- oder Custom Integration.

Wir benchmarken auf 4 Ebenen: CAC, ROAS, MER, Contribution Margin. Vor Start definieren wir gemeinsam Targets pro Kanal.

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