/ SERVICE · UGC PRODUCTION

UGC Production: packages, turnaround times and formats.

This is what you get per package: number of edits, formats, revision rounds, turnaround time and usage duration. No room for interpretation.

UGC production is a delivery service, so we describe it as one. This page lists packages, volumes and deadlines. The strategic question of why UGC works in paid distribution, which hook patterns land, and how UGC differs from influencer marketing is answered in detail on our UGC agency page.

4,9 von 5 · 147 Bewertungen

VERTRAUEN VON 100+ BRANDS

The three production packages

We produce in three fixed tiers so volumes and prices stay comparable. Formats can be swapped within a package, but the total volume stays the same.

→Test: one creator, three edits, two hook variants, delivered in ten working days
→Performance: three creators, eight to twelve edits, six hook variants, delivered in 15 working days
→Ongoing: 20 to 40 edits per month from a rotating creator pool, weekly partial delivery
→Every package includes subtitles, sound design and brand elements
→Every edit in all aspect ratios: 9:16, 4:5 and 1:1
→Twelve months of usage for paid distribution, extensions bookable

Creatorin demonstriert ein Produkt vor dem Smartphone in einem hellen Studio

UGC ist kein Look. UGC ist eine Produktionslogik.

What we need from you for production

So a shoot never sits waiting: enough product units shipped to our Vienna address, brand guidelines or at least logo and fonts, a list of prohibited claims (especially for supplements, cosmetics and finance), and a contact person with sign-off authority. Missing any of these pushes the delivery date back accordingly.

Revisions, deadlines and reshoots

One correction round is included per edit, submitted as a batch and turned around within five working days. Content corrections to the raw footage, meaning anything that requires a new shoot, are not included, unless the creator deviated from the briefing, in which case we reshoot for free. Smaller adjustments to text, cut length or music run within 48 hours.

Studio in Vienna or filmed by the creator

Two production routes are available. Filming by the creator at home produces the typical, everyday look, costs less and has a short turnaround. In our Vienna studio we shoot products that need explanation, when several variants need to be produced in one day, or when lighting and sound need to be controlled. Both can be combined within a single package.

OUR PROCESS

How we work.

Step 1

Package and brief

Choose a package, define product, core messages and prohibited claims.

Step 2

Hook variants

We propose the opening lines for the first seconds, you approve them.

Step 3

Casting

Three to six creator profiles with sample material to choose from.

Step 4

Filming

Product shipping or studio session in Vienna, raw footage after three to five days.

Step 5

Editing and versions

Cut, subtitles, sound design, all aspect ratios, delivered within the package scope.

Step 6

Correction and handover

One correction round, then handover including a usage overview.

LEISTUNGSMODULE

So wird UGC Production konkret geliefert.

Concept & hook variants

Every video gets a defined job, a concrete use case and several possible openings. Claims are checked against brand and product guidance before filming.

Creator selection

Selection criteria are role, presence, language, filming environment and credible closeness to the audience. Reach isn’t required for pure UGC production.

Filming & editing system

Raw footage is planned so several standalone cuts are possible. Subtitles, pacing, framing and brand elements are versioned for the intended surfaces.

Rights & handover

Scope and usage duration are recorded per project. The handover clearly separates final cuts, variants and optional raw footage.

PASSUNG

Wann diese Leistung sinnvoll ist.

Besonders passend für

Paid social teams with regular creative needs
Products that can be shown or explained
Brands testing different openings

Entscheidungshilfe

Get UGC into the right strategic frame

SCOPE

Enthalten. Und bewusst nicht enthalten.

Im Leistungsrahmen

Concept, casting and briefing
Production, editing and agreed versions
One bundled correction round
Documented usage rights

Separat zu klären

Posting on high-reach creator channels
Unlimited paid rights without agreement
Media budget and ongoing ad management

MESSRAHMEN

Nicht nur berichten. Entscheidungen ableiten.

Creative signal

Opening, watch time and drop-off points show which storytelling holds attention.

Interaction

Click and landing-page behavior help evaluate message and offer together.

Reuse

Winners aren’t just scaled, they get documented as a starting point for new variants.

BRANCHEN

Wo die Leistung konkret eingesetzt wird.

Online Shops Consumer Goods Fitness & Health

FREQUENTLY ASKED QUESTIONS

FAQ.

Im Test-Paket drei, im Performance-Paket drei bis vier pro Creator. Jeder Schnitt kommt in drei Seitenverhältnissen, das zählen wir nicht doppelt.

Zehn Werktage im Test-Paket, 15 im Performance-Paket, gerechnet ab vollständigem Briefing und Eingang der Produkte bei uns.

Zwölf Monate ab Lieferung. Eine Verlängerung um weitere zwölf Monate kostet einen Aufschlag pro Creator und lässt sich jederzeit nachbuchen.

Ja, eigene Kanäle sind in der Nutzung enthalten. Nicht enthalten sind Fernsehen, Kino und Plakatwerbung, das verhandeln wir separat.

Verbrauchsartikel verbleiben beim Creator, langlebige Produkte schicken wir auf Wunsch zurück. Das legen wir vor dem Versand fest.

UGC production fits when the brand needs usable assets rather than buying a person’s reach. For creator posts with community contact, Influencer Marketing is more suitable; Performance Marketing can be added for ongoing distribution. That's why our first call also checks starting point, ownership and available production capacity, not just goals.

Available product and solid product information; Approved claims and clear no-gos; A defined landing page or action for later use. If something is missing, we surface it during onboarding and clarify whether it gets resolved before kickoff or scheduled as its own step.

MORE SERVICES