Marketing Agency for Beauty & Cosmetics.

Pain points of our Beauty clients

We hear these topics in almost every first conversation with Beauty brands:

• →Saturated market with heavy ad pressure
• →High competitive intensity on Meta and TikTok
• →Need for constant demo and tutorial content
• →Influencer fatigue with classic beauty collabs
• →Regulatory restrictions on health claims

Platform mix for your industry

TikTok (40%), Meta (35%), Pinterest (15%), YouTube Shorts (10%). This selection isn't a one-size-fits-all channel plan: for Cosmetics brands, Skincare brands, Beauty retailers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Ehrlich, demonstrativ, transformations-orientiert. Vorher/Nachher, Tutorial, Routine.

Tutorial and demo content

Before/after, routines, application videos. the performance standard for beauty. For Cosmetics brands, Skincare brands, Beauty retailers we translate this building block into concrete topics, formats and sign-off steps. Application and skin feel need to be tangible; efficacy claims are checked before publication. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Beauty-focused creator casting

Vetted creators with a beauty audience and demo skills from our pool. For Cosmetics brands, Skincare brands, Beauty retailers we translate this building block into concrete topics, formats and sign-off steps. Connect hook rate, product-page views, purchases and repeat purchases. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

TikTok Shop & live selling

Setup for live shopping with affiliate creators. For Cosmetics brands, Skincare brands, Beauty retailers we translate this building block into concrete topics, formats and sign-off steps. Application and skin feel need to be tangible; efficacy claims are checked before publication. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Claims compliance

We know the health and cosmetics claims rules across DACH. For Cosmetics brands, Skincare brands, Beauty retailers we translate this building block into concrete topics, formats and sign-off steps. Connect hook rate, product-page views, purchases and repeat purchases. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Routine storytelling

Multi-SKU storytelling for routines and sets. For Cosmetics brands, Skincare brands, Beauty retailers we translate this building block into concrete topics, formats and sign-off steps. Application and skin feel need to be tangible; efficacy claims are checked before publication. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

Spring/summer (skincare launches), Q4 (gifting), January (glow-up). That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Beauty

Production is built around real situations from Beauty. To do that, we bundle Routine videos, Application demos, Creator reviews, FAQ reels into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize build trust in results and explain routines. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.