AI Ad Creatives
Static ad visuals with different ideas, messages and layouts. You get channel-ready assets for Meta, Instagram, TikTok and other digital placements – not just variations of the same template.
We combine creative strategy, AI production and performance marketing into strong ad creatives for your brand – from product visuals to AI video ads and AI UGC videos.
Three client projects, three reasons for AI production: multiple language versions, fast campaign decisions, and visuals that would otherwise take significant effort to produce. Concept, art direction and selection always come from us.
Client project · Corten steel · DACH & EuropeFor MySteel we developed a complete autumn campaign: product worlds, scenes, headlines and ad layouts. All imagery is AI-generated – no shoot, no location scouting, no weather risk. Every visual exists in several copy variants and was then rolled out in twelve language versions.



Concepts, not templates
Several product worlds, scenes and copy variants – each visual designed as its own ad, not as a colour variation.
12 language versions
The same campaign logic across twelve markets: headline, subline and layout stay consistent, only the language changes.
Without a shoot
No set, no location, no seasonal dependency: the autumn mood is created in production – reproducible at any time of year.
For Zeha Berlin we developed visuals for a print campaign. Product, brand world and typography stay under control, while the staging is created in AI production. That let us make several directions visible in a short time – from the Berlin city motif to the brand’s football heritage – instead of producing a single idea at high cost.






Several directions
Different imagery and messages for the same campaign – comparable instead of speculative.
Faster decisions
Ideas become visible before production budget is committed. Approvals happen on the finished visual, not on a moodboard.
Print-ready visuals
Portrait ads with logo, headline, subline and brand elements – tuned for print usage.
Client project · Short videoFor HubiFly we produced a short social video combining helicopter impressions with a car edit. This is exactly where AI production is strong: perspectives, movements and scene changes that, as a classic shoot, would mean considerable effort in aircraft, permits and shooting days.
Concept, editing rhythm, musical feel and shot selection still come from us – AI delivers the material, the storytelling stays handmade.

AI Creatives are images, videos and ad variants whose production is enhanced by generative systems. For businesses, that doesn't mean strategy and design disappear. Quite the opposite: the greater the technical freedom, the more important a clear idea, a solid brand image and precise selection become.
A beautiful image alone isn't a convincing ad. It needs a message, a recognizable audience, a fitting hook and a clear next step. That's why we don't start with a prompt, but with the product, positioning, channel and desired effect.
Existing packshots, brand assets and real footage can be deliberately combined with generated environments. AI product visuals stage the product, AI video ads build a narrative arc, and AI UGC videos turn approved scripts into a direct creator style. Human quality control ties these building blocks together into a credible whole.
Static ad visuals with different ideas, messages and layouts. You get channel-ready assets for Meta, Instagram, TikTok and other digital placements – not just variations of the same template.
AI-powered motion concepts, product showcases and short ad videos with a clear narrative arc. We combine unusual worlds with a message that's understood even without explanation.
Synthetic content in creator style: with digital presenters, approved voices, scripts, subtitles and vertical editing. Suitable for product introductions, explainer formats and clearly labeled ad concepts.
Products in custom scenes, material worlds and campaign environments. Shape, packaging, labeling and key details are controlled rather than left blindly to the model.
Different hooks, visuals, openings, messages and CTAs are derived from a hypothesis. This way you test creative approaches – not just colors or random image swaps.
Formats, languages and audience variants are adapted without the brand experience falling apart. Source material, layout logic and core message stay consistent.
We develop the first idea and further refine successful directions based on available campaign results. Decisions remain traceable as hypotheses, variants and learnings.
AI UGC videos are synthetic content in the style of vertical creator videos. A digital presenter delivers a clearly approved script, while voice, editing, subtitles and visual product moments come together into a platform-ready ad.
This works well for easy-to-understand product introductions, problem-solution hooks, short explanations and variants with different hooks. Scripts and language versions can be developed in a structured way, without treating every direction as a full new shoot.
AI UGC complements real creator collaborations, but doesn't replace them across the board. Real testimonials, credible usage and authentic product demonstrations require real people and real footage. We never present synthetic presenters as real customers; we only use real people, voices or likenesses with proper approval.
Message, opening and structure are defined and approved before production.
Presenter, tone and setting matched to the brand – clearly labeled as AI production.
Voiceover, subtitles and language versions are set up and reviewed per market.
Multiple hooks and messages from one hypothesis, so results stay comparable.
For MySteel, a complete autumn world was created without building a set or waiting for the season. Seasonal campaigns can therefore be pre-produced, refined and reused the following year.
Layout logic, visual world and message stay identical, only text and language change. One campaign becomes eight market versions – without reshooting each one.
For Zeha Berlin, multiple visuals could be fully evaluated instead of committing early to one direction. Decisions are made on the finished visual, not a sketch.
The HubiFly video combines perspectives that as a traditional shoot would mean aircraft, permits and several shoot days. The idea decides, not production logistics.
We start with positioning, audience and message. Only then do we decide which production method best carries the concept.
Creator content, mobile viewing habits and paid media are part of our everyday work. That's why visuals aren't just beautiful, but built for their actual use.
Selection, retouching, editing, product details, claims and brand impact are reviewed by humans. AI extends production; responsibility is never outsourced.
The number 1 from Austria
swype® is the #1 AI creative agency from Austria.
For brands in Austria and the DACH region: better ideas, more careful production and creatives that make brands stand out.
Assess offering, audience, positioning and existing assets.
Define messages, hooks, scripts, style directions and formats.
Generation, selection, design, voiceover, editing and post-production.
Align, check product details and finalize the agreed ad creatives.
Hand over formats and optionally keep iterating based on available results.
Every channel calls for different signals. Meta needs quick clarity in the feed, TikTok a native hook and vertical pacing, Instagram a strong visual hook. That's why we don't blindly translate the same brand into every format, but develop fitting hooks, lengths and layouts.
For products that need explaining, AI UGC videos can create a direct, easy-to-understand entry point. Digital presenters walk through features, usage or a problem-solution script. For personal experiences and real demonstrations, real creator UGC remains the right choice.
Online shops need product presentation and campaign ideas at the same time. We use clean packshots as reference, develop scenes for different usage situations, and deliver formats for ads, shop, social and landing pages. Critical packaging details are controlled and composited where needed rather than generated.
AI production doesn't automatically replace shoots. It can speed up previsualization, open up hard-to-realize worlds, extend existing footage and generate additional formats. The best quality often comes from real product material, generated environments and classic post-production.
A test yields little insight if only background color or cropping changes. Meaningful creative tests change one clearly defined variable: the hook, the message, the problem, the benefit, the usage situation or the proof. This creates a learning system instead of a gallery of random visuals.
Our team develops strategy, production and paid-media thinking from Austria for brands across the DACH region. The location isn't just a line for search engines – it enables personal workshops, quick alignment and productions with real assets on-site.
Tell us briefly which product, which platforms and which formats you have in mind. We'll get back to you with a concrete assessment of the sensible next step.
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