The UGC agency for content that converts.
We cast creators, produce user generated content and deliver several hook variants per video for your creative testing. Built for Meta Ads, TikTok, Instagram and your own organic channels.
What is a UGC agency?
A UGC agency produces advertising content that looks like genuine customer videos, providing the creators, briefings, rights and post-production behind it. UGC stands for user generated content: content in the style of everyday users, but with clear commercial intent, clean usage rights and a specific campaign goal in mind. Unlike an influencer agency, the brand isn’t buying a person’s reach; it’s buying the video itself and distributing it through its own channels and paid social.
- →Creator casting and contracting including usage rights
- →Briefing, script and hook development per campaign goal
- →Vertical 9:16 production, editing, subtitles, sound design
- →Delivery in ad-ready formats for Meta, TikTok and YouTube Shorts
What does a UGC agency actually do?
The difference between a UGC agency and a video production company lies in volume and system. A campaign isn’t built on a single hero film — it’s built on many small assets tested against each other. That’s why our work runs as a production process with a fixed cadence: casting, briefing, filming, editing, variants, approval, delivery, evaluation, and follow-up production of the winners.
- →Creative strategy: which audience, which problem, which message?
- →Creator sourcing: matched by niche, language, age, region and track record
- →Production: testimonial, unboxing, tutorial, problem/solution, street interview, voiceover
- →Creative testing: hooks, thumbnails, lengths and CTAs in structured test rounds
- →Reporting: which hook, which creator, which format won?
UGC videos from our production.
All videos in vertical format, filmed with creators from our network. Tap the speaker icon for sound.
UGC formats we produce.
Performance UGC for paid ads
Videos built to run directly as ads: a hard hook in the first two seconds, a clear benefit, visible product, unmistakable call to action. Delivered in several cut lengths for prospecting and retargeting.
Organic UGC for feed and reels
Content for your own channels: told more calmly, closer to your community, built as a series rather than a one-off. Strong organic performers then move into paid.
UGC for e-commerce
Product demos, before/after, size and material checks, unboxings. These videos work simultaneously as an ad, on the product page and in cart-abandonment retargeting.
UGC for lead generation
For services, software and consulting: use cases, objection handling, short explainers and customer testimonials that drive form fills or booked calls.
TikTok UGC
Built platform-native: trend formats, fast pacing, spoken language, TikTok-style text overlays. Not a re-cut TV spot.
Instagram and Reels UGC
A bit more polished than TikTok, with a strong opening frame, a clean cover, and formats that also work as a story and collab post.
Why UGC works so well in the media mix.
Significantly lower creative cost per asset
Instead of one expensive shoot day, you get many individual assets. That lowers the cost per tested creative and makes regular testing affordable in the first place.
More variants, faster learning
Three hooks per video mean three times the data points. After two test rounds you know which message lands, instead of debating it.
Less creative fatigue
Paid social burns through creatives. A steady stream of fresh content keeps frequency low and cost per result stable.
Credibility in the feed
UGC looks like the rest of the feed. That extends the first seconds of attention — exactly where an ad wins or loses.
Multi-purpose use
One video runs as an ad, on the product page, in the newsletter, in the sales deck and as an organic post. We settle usage rights upfront, not after the fact.
Predictable supply
Instead of one-off projects, we work in monthly packages. You know how many videos arrive and when, so media planning can be built around it.
The hook decides, not the budget.
In paid social, the decision is made in the first two seconds. That's why we deliver several hook variants per video and test them against each other in a structured way, instead of burning through a single motif. Winners get produced further, losers disappear without tying up media budget.
"I made the wrong mistake for three months."
"Here’s what it looks like after four weeks."
"Too expensive? Let’s do the math."
"Nobody tells you this about ..."
"Left: the original. Right: our version."
"If you run a venue in Vienna: this one’s for you."
How a UGC project runs with us.
Kickoff and creative strategy
We clarify audience, offer, objections, competition and campaign goal, and derive messages and formats from that. The output is a creative board, not a slide deck.
Creator sourcing and casting
We propose matching creators from our network: niche, language, region, age, past results. You confirm the selection, we handle the contract, rights and payout.
Briefing and script
Every creator gets a concrete briefing with scene sequence, hooks, no-gos and examples. This is the step where most UGC projects fail.
Production
Filmed at the creator’s home, on location, or in our own production studios in Vienna and Wels. Vertical format, good light, clean audio.
Editing and variants
Editing, subtitles, sound design and several hook variants per video, plus different lengths for prospecting and retargeting.
Testing and restocking
The assets go live, we read the results, and produce targeted variants of the winners. That turns it into a cycle rather than a one-off project.
UGC or influencer marketing?
The two disciplines are often confused, but they solve different problems. UGC delivers creative for your ads, influencer marketing delivers access to someone else's audience. In most setups, the two work together.
| UGC | Influencer Marketing | |
|---|---|---|
| What you buy | The video plus usage rights | The person’s reach and audience |
| Distribution | Brand channels and paid social | The creator’s channel |
| Success metrics | Cost per result, ROAS, hook rate | Reach, engagement, sales via code or link |
| Volume | Many variants for testing | Fewer, curated placements |
| Runtime | Months, as long as the creative performs | Campaign period |
What a UGC agency costs.
The price depends on four factors: number of videos, number of creators, shooting effort and the scope of usage rights. Instead of list prices, we work with packages tailored to your media budget. We discuss concrete numbers in the intro call.
Starter package
To get started and run first tests
- →4 UGC videos
- →3 hook variants per video
- →1 creator
- →Usage rights for paid social
- →Delivery in 14 days
Performance package
The most common entry point for paid social
- →8 to 12 UGC videos per month
- →Multiple creators for A/B testing
- →Hook and length variants
- →Creative testing plan
- →Monthly performance review
Always-on
For brands with an ongoing media budget
- →Continuous content supply
- →Creator pool exclusive to your brand
- →Whitelisting and creator ads
- →Landing page and shop assets
- →Weekly check-ins
UGC agency FAQ.
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Let's set up your UGC pipeline.
An intro call, a creative check, and a concrete proposal for your first test rounds.
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