/ INDUSTRY · REAL ESTATE

    Marketing Agency for Real Estate.

    Real estate marketing in 2026 runs on tour Reels, off-market storytelling and agent-persona content. We build real estate brands that generate leads for high-ticket properties through social.

    Creator setup on a shoot for a brand in the Real Estate space

    Real estate marketing in 2026 runs on tour Reels, off-market storytelling and agent-persona content. We build real estate brands that generate leads for high-ticket properties through social.

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    Pain points of our Real Estate clients

    We hear these topics in almost every first conversation with Real Estate brands:

    • →Long sales cycles (3 to 12 months)
    • →High-priced properties require trust
    • →GDPR and advertising restrictions for real estate
    Scene from a social media production for Real Estate

    "This penthouse in Vienna took 4 days. before it was sold."

    Platform mix for your industry

    Instagram (40%), TikTok (25%), YouTube (20%), Meta Ads (15%). This selection isn't a one-size-fits-all channel plan: for Real estate agents, Developers, Project developers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Premium, narrativ, makler-getrieben.

    Property tour Reels

    High-quality tours with storytelling pacing. For Real estate agents, Developers, Project developers we translate this building block into concrete topics, formats and sign-off steps. Reach alone doesn't sell a property; target group, micro-location, lifestyle and a concrete next step all need to fit together. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Agent persona content

    Personal brand building for top producers. For Real estate agents, Developers, Project developers we translate this building block into concrete topics, formats and sign-off steps. Measure listing views, qualified leads, viewing appointments and lead cost. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Lead funnels

    Meta lead ads, landing pages, CRM integration. For Real estate agents, Developers, Project developers we translate this building block into concrete topics, formats and sign-off steps. Reach alone doesn't sell a property; target group, micro-location, lifestyle and a concrete next step all need to fit together. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Seasonality & timing

    Spring and autumn are stronger buying seasons. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

    Content production for Real Estate

    Production is built around real situations from Immobilien. To do that, we bundle Property tours, Location portraits, Construction progress, Expert updates into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

    How we get started with you

    At the start, we prioritize win qualified inquiries and bring properties to life emotionally. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.

    STRATEGY

    What Real Estate marketing needs to deliver.

    Who it's for
    • Real estate agents
    • Developers
    • Project developers
    Goals
    • Win qualified inquiries
    • Bring properties to life emotionally
    • Support marketing timelines
    Measurement
    • Cost per lead
    • MQL-to-SQL rate
    • average deal size
    What makes the difference

    Reach alone doesn't sell a property; target group, micro-location, lifestyle and a concrete next step all need to fit together.

    Evaluate success meaningfully

    Measure listing views, qualified leads, viewing appointments and lead cost.

    CONTENT SYSTEM

    Formats that fit Real Estate.

    01

    Property tours

    Property tours make the offer understandable in a concrete usage situation. This format is especially suited to win qualified inquiries and to getting several variants for organic posts and ads out of a single shoot.

    02

    Location portraits

    Location portraits pick up the questions that actually come up before a decision. Each episode covers only one objection, delivers a traceable proof point and then leads to a fitting next step.

    03

    Construction progress

    Construction progress combine a clear opening with the benefit that matters to Real estate agents, Developers, Project developers. Different openings and lengths can be tested against each other without diluting the core message.

    04

    Expert updates

    Expert updates are planned as a recognizable series rather than produced as one-off ideas. That makes it possible to see over several weeks which topics bring properties to life emotionally and which variants are suited to paid distribution.

    CUSTOMER JOURNEY

    From first contact to decision.

    1. 01

      Awareness

      We show situations and problems that Real estate agents, Developers, Project developers recognize from their everyday life. The opening is concrete enough to create relevance before brand or offer are explained.

    2. 02

      Consideration

      Property tours and Location portraits explain benefit, process and differences. That way, the content answers the questions that arise between initial interest and serious evaluation.

    3. 03

      Action

      Depending on the offer, the next step leads to an inquiry, booking, visit or purchase. Message, landing page and measurement are connected so that win qualified inquiries shows up as more than just reach.

    4. 04

      Retention

      Construction progress and Expert updates pick up experiences, new questions and recurring occasions. That creates an ongoing series that informs existing customers and makes referrals easier.

    FREQUENTLY ASKED QUESTIONS

    FAQ.

    Yes, for off-market stories and agent persona building. But conversion mostly runs through Instagram and Meta ads.

    For Win qualified inquiries, Bring properties to life emotionally, Support marketing timelines, individual posts are rarely enough. What works is a coordinated system of strategy, repeatable formats, ongoing production and targeted distribution. Which building blocks are actually needed depends on the offer, target group, existing material and your team's resources.

    Instagram (40%), TikTok (25%), YouTube (20%), Meta Ads (15%). We treat this selection as a starting point. What matters is where Real estate agents, Developers, Project developers discover, compare and ultimately act. Each chosen channel gets its own role and matching formats instead of the same post being published identically everywhere.

    At the start, we prioritize win qualified inquiries and bring properties to life emotionally. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. The exact scope stays transparent: responsibilities, delivery volumes, sign-offs and reporting cadence are agreed before production begins.

    The effort depends on the number of channels, production scope, creator involvement, paid media management and sign-off loops. After the initial call, you get a transparent proposal with clearly scoped services instead of a flat standard package.

    Measure listing views, qualified leads, viewing appointments and lead cost. Reach and engagement serve as early signals, but they don't replace business-relevant metrics. Before the start, we therefore define which action counts, how it's tracked and at what cadence a solid evaluation is possible.

    Reach alone doesn't sell a property; target group, micro-location, lifestyle and a concrete next step all need to fit together. We also clarify usage rights, consent, sign-offs and sensitive claims before publication. That keeps production fast without sacrificing accuracy or trust for short-term attention.

    Let's talk about your Real Estate strategy.

    Tell us briefly what you need — we'll get back to you within 24h with a concrete proposal.

    Get in touch

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