8.7M moments.One campaign.
HELL Energy wanted to power its market entry in Austria with real voices from the community. Instead of classic advertising, the goal was content that doesn't feel like advertising. swype handled the complete creator selection, briefing and campaign management across 8 creators, cross-platform on TikTok and Instagram.
TikTok delivered 61% of reach.
Performance per platform. all values from the final reporting.
„Real impact doesn’t come from a single creator, but from a perfectly balanced mix. Reach stars like Justin Gym drive the top line, while niche talents deliver the engagement that truly anchors a brand."
What swype delivered for HELL Energy.
From the first creator longlist to the final reporting, swype managed the entire campaign end to end. The goal was a perfectly balanced mix of reach creators, niche talents and creative formats that produces real resonance instead of just impressions.
Influencer scouting
Selection & vetting of 8 creators matched to the target audience and brand tone.
Script & concept development
Individual scripts per creator, tailored to platform, format and personal style.
Video editing & post-production
Cut, sound design and brand integration for TikTok and Instagram versions.
Posting coordination
Posting schedule, approvals with HELL Energy and publishing across all channels.
Boosting the posts
Paid boost of selected top performers for maximum reach and efficiency in campaign CPM.
Final reporting
Full performance reporting including platform breakdown, creator comparison and learnings.
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