/ INDUSTRY · E-COMMERCE

    Marketing Agency for E-Commerce.

    E-commerce in 2026 runs on performance creative at volume. Brands that don’t test 20+ new creatives a month on Meta and TikTok lose to the ones that do.

    Creator setup on a shoot for a brand in the E-Commerce space

    E-commerce in 2026 runs on performance creative at volume. Brands that don’t test 20+ new creatives a month on Meta and TikTok lose to the ones that do. We build setups for e-commerce brands that bring creative pipelines and media buying together. with the goal of lowering CAC and scaling ROAS.

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    Pain points of our E-Commerce clients

    We hear these topics in almost every first conversation with E-Commerce brands:

    • →Rising CACs on Meta and Google
    • →Creative fatigue within 7 to 14 days
    • →Scaling limits on Advantage+ without fresh creative
    • →Seasonality and promo pressure (Black Week, Christmas, sales)
    • →Retention after the first purchase
    Scene from a social media production for E-Commerce

    "The last time I bought something online that blew me away like this was 2023 …" → pattern interrupt + product reveal.

    Platform mix for your industry

    Meta (60%), TikTok (25%), Google (10%), Pinterest/Snap (5%). Verschiebung Richtung TikTok für jüngere SKUs. This selection isn't a one-size-fits-all channel plan: for DTC brands, Online shops, Omnichannel retailers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Schnell, direkt, conversion-getrieben. Product First, mit klarem Value Prop in Frame 1.

    Creative pipeline for Meta & TikTok

    20 to 60 fresh cuts per month, hook tests, platform versions, immediate iteration on top performers. For DTC brands, Online shops, Omnichannel retailers we translate this building block into concrete topics, formats and sign-off steps. Product benefit has to be understandable within the first seconds; assortment, margin and repeat-purchase rate shape the media plan. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Performance media buying

    Advantage+ Shopping, ABO tests, catalog sales, custom audiences, retargeting funnels. For DTC brands, Online shops, Omnichannel retailers we translate this building block into concrete topics, formats and sign-off steps. Evaluate CAC, MER, basket value and repeat-purchase rate together. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Tracking & attribution setup

    Pixel + CAPI + server-side tracking, custom conversions, multi-touch attribution. For DTC brands, Online shops, Omnichannel retailers we translate this building block into concrete topics, formats and sign-off steps. Product benefit has to be understandable within the first seconds; assortment, margin and repeat-purchase rate shape the media plan. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Seasonal sprint setups

    Q4 push, launch sprints, sales campaigns with dedicated creative and media teams. For DTC brands, Online shops, Omnichannel retailers we translate this building block into concrete topics, formats and sign-off steps. Evaluate CAC, MER, basket value and repeat-purchase rate together. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Lifecycle integration

    Creative assets feed into CRM, email flows and retention funnels. For DTC brands, Online shops, Omnichannel retailers we translate this building block into concrete topics, formats and sign-off steps. Product benefit has to be understandable within the first seconds; assortment, margin and repeat-purchase rate shape the media plan. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Seasonality & timing

    Q4 is especially relevant for many shops. Creative concept, production and offer logic should therefore be prepared several weeks ahead of the key sales dates. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

    Content production for E-Commerce

    Production is built around real situations from E-Commerce. To do that, we bundle Product demos, Creator reviews, Hook variants, Comparison videos into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

    How we get started with you

    At the start, we prioritize win new customers profitably and grow basket size. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.

    STRATEGY

    What E-Commerce marketing needs to deliver.

    Who it's for
    • DTC brands
    • Online shops
    • Omnichannel retailers
    Goals
    • Win new customers profitably
    • Grow basket size
    • Reactivate existing customers
    Measurement
    • ROAS
    • CAC
    • MER
    • AOV
    • LTV
    • creative fatigue rate
    What makes the difference

    Product benefit has to be understandable within the first seconds; assortment, margin and repeat-purchase rate shape the media plan.

    Evaluate success meaningfully

    Evaluate CAC, MER, basket value and repeat-purchase rate together.

    CONTENT SYSTEM

    Formats that fit E-Commerce.

    01

    Product demos

    Product demos make the offer understandable in a concrete usage situation. This format is especially suited to win new customers profitably and to getting several variants for organic posts and ads out of a single shoot.

    02

    Creator reviews

    Creator reviews pick up the questions that actually come up before a decision. Each episode covers only one objection, delivers a traceable proof point and then leads to a fitting next step.

    03

    Hook variants

    Hook variants combine a clear opening with the benefit that matters to DTC brands, Online shops, Omnichannel retailers. Different openings and lengths can be tested against each other without diluting the core message.

    04

    Comparison videos

    Comparison videos are planned as a recognizable series rather than produced as one-off ideas. That makes it possible to see over several weeks which topics grow basket size and which variants are suited to paid distribution.

    CUSTOMER JOURNEY

    From first contact to decision.

    1. 01

      Awareness

      We show situations and problems that DTC brands, Online shops, Omnichannel retailers recognize from their everyday life. The opening is concrete enough to create relevance before brand or offer are explained.

    2. 02

      Consideration

      Product demos and Creator reviews explain benefit, process and differences. That way, the content answers the questions that arise between initial interest and serious evaluation.

    3. 03

      Action

      Depending on the offer, the next step leads to an inquiry, booking, visit or purchase. Message, landing page and measurement are connected so that win new customers profitably shows up as more than just reach.

    4. 04

      Retention

      Hook variants and Comparison videos pick up experiences, new questions and recurring occasions. That creates an ongoing series that informs existing customers and makes referrals easier.

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    FREQUENTLY ASKED QUESTIONS

    FAQ.

    Realistically from €10,000/month in Meta for DACH. Scaling brands run €30,000 to €150,000/month.

    At least 20 to 30 for moderate scale, 40 to 80 for aggressive scale without creative fatigue.

    Yes. Catalog setup, live shopping, affiliate with creators.

    For Win new customers profitably, Grow basket size, Reactivate existing customers, individual posts are rarely enough. What works is a coordinated system of strategy, repeatable formats, ongoing production and targeted distribution. Which building blocks are actually needed depends on the offer, target group, existing material and your team's resources.

    Meta (60%), TikTok (25%), Google (10%), Pinterest/Snap (5%). Shift toward TikTok for younger SKUs. We treat this selection as a starting point. What matters is where DTC brands, Online shops, Omnichannel retailers discover, compare and ultimately act. Each chosen channel gets its own role and matching formats instead of the same post being published identically everywhere.

    At the start, we prioritize win new customers profitably and grow basket size. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. The exact scope stays transparent: responsibilities, delivery volumes, sign-offs and reporting cadence are agreed before production begins.

    The effort depends on the number of channels, production scope, creator involvement, paid media management and sign-off loops. After the initial call, you get a transparent proposal with clearly scoped services instead of a flat standard package.

    Evaluate CAC, MER, basket value and repeat-purchase rate together. Reach and engagement serve as early signals, but they don't replace business-relevant metrics. Before the start, we therefore define which action counts, how it's tracked and at what cadence a solid evaluation is possible.

    Let's talk about your E-Commerce strategy.

    Tell us briefly what you need — we'll get back to you within 24h with a concrete proposal.

    Get in touch

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