Marketing Agency for Consumer Goods.

Pain points of our Consumer Goods clients

We hear these topics in almost every first conversation with Consumer Goods brands:

• →Listing pressure in retail (Spar, Billa, REWE, dm)
• →Margin pressure and trade marketing budgets
• →Brand differentiation on saturated shelves

Platform mix for your industry

TikTok (30%), Instagram (35%), Meta Ads (25%), YouTube (10%). This selection isn't a one-size-fits-all channel plan: for FMCG brands, Manufacturers, Private labels, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Sensorisch, taste-driven, generational.

UGC for trade marketing

Content that works in retail POS and trade materials. For FMCG brands, Manufacturers, Private labels we translate this building block into concrete topics, formats and sign-off steps. An easy-to-grasp product moment and high creative frequency matter more than abstract brand messaging. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Creator seeding for listings

Mass seeding with micro creators for listing awareness. For FMCG brands, Manufacturers, Private labels we translate this building block into concrete topics, formats and sign-off steps. Look at attention, retailer clicks, sell-through indicators and brand search volume. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Multi-SKU storytelling

Range architecture and sub-brand positioning. For FMCG brands, Manufacturers, Private labels we translate this building block into concrete topics, formats and sign-off steps. An easy-to-grasp product moment and high creative frequency matter more than abstract brand messaging. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

Q4 Christmas, summer (drinks/snacks), January (health resolution). That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Consumer Goods

Production is built around real situations from Konsumgüter. To do that, we bundle Usage scenes, Taste tests, Creator challenges, Product comparisons into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize trigger trial purchases and differentiate products. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.