Marketing Agency for Apps.

Pain points of our Apps clients

We hear these topics in almost every first conversation with Apps brands:

• →App store discovery
• →Install-to-active conversion
• →Retention

Platform mix for your industry

Meta (45%), TikTok (35%), Google (10%), Apple Search Ads (10%). This selection isn't a one-size-fits-all channel plan: for Consumer apps, Mobile startups, Subscription products, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Use Case-driven, demo-first.

Install performance pipeline

UGC cuts for install ads. For Consumer apps, Mobile startups, Subscription products we translate this building block into concrete topics, formats and sign-off steps. The promise in the creative has to line up seamlessly with the store page and the first product experience. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Retention content

In-app onboarding and email flows synced with social. For Consumer apps, Mobile startups, Subscription products we translate this building block into concrete topics, formats and sign-off steps. Measure install cost, activation, retention and in-app conversion. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

Q4 (pre-resolution push), January. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Apps

Production is built around real situations from Apps. To do that, we bundle Screen recordings, Use cases, Creator challenges, Feature drops into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize win installs and improve onboarding. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.