/ INDUSTRY · HR

    Marketing Agency for HR.

    HR teams use social in 2026 as an employer-branding and recruiting channel. We build HR setups that deliver brand equity and talent pipeline at the same time.

    Creator setup on a shoot for a brand in the HR space

    HR teams use social in 2026 as an employer-branding and recruiting channel. We build HR setups that deliver brand equity and talent pipeline at the same time.

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    Pain points of our HR clients

    We hear these topics in almost every first conversation with HR brands:

    • →Multi-function scope (recruiting + branding + internal communication)
    • →Getting CEO buy-in
    • →ROI measurability
    Scene from a social media production for HR

    "We do this differently. and here’s what that looks like in action."

    Platform mix for your industry

    LinkedIn (40%), TikTok (25%), Instagram (25%), Meta (10%). This selection isn't a one-size-fits-all channel plan: for HR teams, Employer brands, People departments, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Authentisch, employee-first, culture-driven.

    Employer branding pipeline

    Culture cuts, DITLs, team storytelling. For HR teams, Employer brands, People departments we translate this building block into concrete topics, formats and sign-off steps. Internal reality and public employer communication have to match; employees are involved voluntarily. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    LinkedIn Pro account activation

    Employees become a reach vehicle. For HR teams, Employer brands, People departments we translate this building block into concrete topics, formats and sign-off steps. Evaluate engagement from relevant talent, application quality and internal usage. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

    Seasonality & timing

    Q1, Q3. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

    Content production for HR

    Production is built around real situations from HR. To do that, we bundle Team stories, Onboarding, Culture formats, Leadership Q&As into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

    How we get started with you

    At the start, we prioritize make culture visible and retain employees. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.

    STRATEGY

    What HR marketing needs to deliver.

    Who it's for
    • HR teams
    • Employer brands
    • People departments
    Goals
    • Make culture visible
    • Retain employees
    • Support recruiting
    Measurement
    • Applications
    • employer brand lift
    • internal engagement
    What makes the difference

    Internal reality and public employer communication have to match; employees are involved voluntarily.

    Evaluate success meaningfully

    Evaluate engagement from relevant talent, application quality and internal usage.

    CONTENT SYSTEM

    Formats that fit HR.

    01

    Team stories

    Team stories make the offer understandable in a concrete usage situation. This format is especially suited to make culture visible and to getting several variants for organic posts and ads out of a single shoot.

    02

    Onboarding

    Onboarding pick up the questions that actually come up before a decision. Each episode covers only one objection, delivers a traceable proof point and then leads to a fitting next step.

    03

    Culture formats

    Culture formats combine a clear opening with the benefit that matters to HR teams, Employer brands, People departments. Different openings and lengths can be tested against each other without diluting the core message.

    04

    Leadership Q&As

    Leadership Q&As are planned as a recognizable series rather than produced as one-off ideas. That makes it possible to see over several weeks which topics retain employees and which variants are suited to paid distribution.

    CUSTOMER JOURNEY

    From first contact to decision.

    1. 01

      Awareness

      We show situations and problems that HR teams, Employer brands, People departments recognize from their everyday life. The opening is concrete enough to create relevance before brand or offer are explained.

    2. 02

      Consideration

      Team stories and Onboarding explain benefit, process and differences. That way, the content answers the questions that arise between initial interest and serious evaluation.

    3. 03

      Action

      Depending on the offer, the next step leads to an inquiry, booking, visit or purchase. Message, landing page and measurement are connected so that make culture visible shows up as more than just reach.

    4. 04

      Retention

      Culture formats and Leadership Q&As pick up experiences, new questions and recurring occasions. That creates an ongoing series that informs existing customers and makes referrals easier.

    FREQUENTLY ASKED QUESTIONS

    FAQ.

    Through application volume, brand trackers, Glassdoor scores, internal surveys.

    For Make culture visible, Retain employees, Support recruiting, individual posts are rarely enough. What works is a coordinated system of strategy, repeatable formats, ongoing production and targeted distribution. Which building blocks are actually needed depends on the offer, target group, existing material and your team's resources.

    LinkedIn (40%), TikTok (25%), Instagram (25%), Meta (10%). We treat this selection as a starting point. What matters is where HR teams, Employer brands, People departments discover, compare and ultimately act. Each chosen channel gets its own role and matching formats instead of the same post being published identically everywhere.

    At the start, we prioritize make culture visible and retain employees. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. The exact scope stays transparent: responsibilities, delivery volumes, sign-offs and reporting cadence are agreed before production begins.

    The effort depends on the number of channels, production scope, creator involvement, paid media management and sign-off loops. After the initial call, you get a transparent proposal with clearly scoped services instead of a flat standard package.

    Evaluate engagement from relevant talent, application quality and internal usage. Reach and engagement serve as early signals, but they don't replace business-relevant metrics. Before the start, we therefore define which action counts, how it's tracked and at what cadence a solid evaluation is possible.

    Internal reality and public employer communication have to match; employees are involved voluntarily. We also clarify usage rights, consent, sign-offs and sensitive claims before publication. That keeps production fast without sacrificing accuracy or trust for short-term attention.

    Let's talk about your HR strategy.

    Tell us briefly what you need — we'll get back to you within 24h with a concrete proposal.

    Get in touch

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