Marketing Agency for Trades.

Pain points of our Trades clients

We hear these topics in almost every first conversation with Trades brands:

• →Recruiting pressure
• →Local competition
• →Seasonal fluctuations

Platform mix for your industry

Instagram (40%), TikTok (30%), Google (20%), Meta (10%). This selection isn't a one-size-fits-all channel plan: for Trade businesses, Specialist firms, Training companies, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Authentisch, prozess-getrieben, lokal.

Process Reels

Behind the scenes of the workshop and job sites. For Trade businesses, Specialist firms, Training companies we translate this building block into concrete topics, formats and sign-off steps. Real work and traceable results beat interchangeable image films; safety and customer data are taken into account. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Local setup

Its own funnel per region. For Trade businesses, Specialist firms, Training companies we translate this building block into concrete topics, formats and sign-off steps. Measure inquiries, applications, local reach and job quality. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

Spring/summer (construction/garden), autumn (interior fit-out). That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Trades

Production is built around real situations from Handwerk. To do that, we bundle Project documentaries, Before/after, Workshop insights, Apprentice diaries into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize win jobs and reach skilled workers. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.