Marketing Agency for Automotive.

Pain points of our Auto clients

We hear these topics in almost every first conversation with Auto brands:

• →High-priced products with a long buyer journey
• →Competition from OEM marketing
• →Local dealer structures

Platform mix for your industry

Instagram (35%), YouTube/Shorts (25%), TikTok (20%), Meta Ads (20%). This selection isn't a one-size-fits-all channel plan: for Car brands, Dealer groups, Mobility providers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Premium, technisch, lifestyle-integriert.

Walkaround and test-drive Reels

POV drives, spec comparisons, lifestyle cuts. For Car brands, Dealer groups, Mobility providers we translate this building block into concrete topics, formats and sign-off steps. Safety, product claims and brand sign-offs are factored in at the concept stage. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Configurator funnels

Direct drop-in to online configurators. For Car brands, Dealer groups, Mobility providers we translate this building block into concrete topics, formats and sign-off steps. Evaluate configurator visits, test drives, leads and cost per inquiry. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Local dealer activation

Multi-location setups with a local paid layer. For Car brands, Dealer groups, Mobility providers we translate this building block into concrete topics, formats and sign-off steps. Safety, product claims and brand sign-offs are factored in at the concept stage. We define upfront what role the content plays in the customer journey and which reaction counts as a meaningful signal. That keeps the approach industry-specific, traceable and adjustable across multiple production cycles.

Seasonality & timing

March and September are stronger car-buying months. That's why we plan seasonal topics not as a single push but backward from the relevant decision point. Concept, production, sign-off and the learning phase each get enough lead time. Outside peak periods, recurring formats keep visibility stable and feed insights into the next focus.

Content production for Auto

Production is built around real situations from Auto. To do that, we bundle POV drives, Feature demos, Comparisons, Owner stories into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel.

How we get started with you

At the start, we prioritize make models tangible and win test drives. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. Results always depend on the offer, starting position, budget, internal sign-offs and consistent execution; that's why we don't promise blanket results.