B2B social,that sells.
For NovaTaste and the WIBERG brand, swype runs the full social media management across Meta, LinkedIn and Pinterest. We produce content, videos and AI creatives, build and manage the community, and steer cross-channel campaigns with a clear B2B goal: registrations in the B2B shop and an optimised ROAS. The results flow into a live marketing reporting dashboard we built for NovaTaste.
How we work
An editorial and campaign plan across Meta, LinkedIn and Pinterest: every channel gets its own formats, but the same brand guidance and the same conversion goal.
From food photography to video production and post-production to AI creatives — this keeps fresh material flowing for organic and paid, without constant new shoots.
We build the community, answer comments and messages, and feed questions from the dialogue back into content planning.
Campaigns are optimised for B2B shop registrations and ROAS. A live marketing reporting dashboard we built for NovaTaste shows all metrics in real time.
Cross-channel setup
Awareness, retargeting and lead campaigns on Facebook and Instagram — the main volume driver for shop registrations.
B2B positioning with hospitality, retail and industry audiences — decision-maker outreach and employer branding topics.
Recipe and application worlds that capture search intent around kitchen and food trends.
Live marketing reporting
For NovaTaste we built our own reporting dashboard software: all campaign metrics in one place, updated daily, from sign-ups and ROAS to clicks and cost figures. The values below are from a sample 30-day period.
Creatives in action
A sample from the ongoing production for WIBERG: content photography, carousels and AI creatives for organic and paid on Meta, LinkedIn and Pinterest.
This page, ready for AI to read.
A plain Markdown reading version with the key information from this page.