For Germania Pharmazeutika, swype runs the entire UGC production — from topic research to the published video. We built a dedicated TikTok channel, scout the right creators, write the scripts, produce and edit the videos, publish them and manage the community in the comments.
We built the TikTok channel from the ground up: positioning, content pillars, tone of voice and an editorial plan that tells health topics in an understandable, platform-native way.
We cast the right creators and write the scripts at swype — tailored to the product, target audience and the requirements of health communication.
Filming, editing, subtitles, sound design and format adaptation all run at swype — for a steady output all year round.
We publish the videos, manage comments and messages, and feed learnings from the community back into the next scripts.
A sample from the ongoing production: different creators and hook formats, produced from swype's scripts and editorial planning for Germania Pharmazeutika's TikTok channel.
A plain Markdown reading version with the key information from this page.