# The UGC agency for content that converts. Original page: https://swype.at/en/ugc-agency UGC agency based in Vienna: creator casting, UGC production and creative testing for Meta Ads, TikTok and Instagram. Delivered in 14 days. We cast creators, produce user generated content and deliver several hook variants per video for your creative testing. Built for Meta Ads, TikTok, Instagram and your own organic channels. ## What is a UGC agency? A UGC agency produces advertising content that looks like genuine customer videos, providing the creators, briefings, rights and post-production behind it. UGC stands for user generated content: content in the style of everyday users, but with clear commercial intent, clean usage rights and a specific campaign goal in mind. Unlike an influencer agency, the brand isn’t buying a person’s reach; it’s buying the video itself and distributing it through its own channels and paid social. - Creator casting and contracting including usage rights - Briefing, script and hook development per campaign goal - Vertical 9:16 production, editing, subtitles, sound design - Delivery in ad-ready formats for Meta, TikTok and YouTube Shorts ## What does a UGC agency actually do? The difference between a UGC agency and a video production company lies in volume and system. A campaign isn’t built on a single hero film — it’s built on many small assets tested against each other. That’s why our work runs as a production process with a fixed cadence: casting, briefing, filming, editing, variants, approval, delivery, evaluation, and follow-up production of the winners. - Creative strategy: which audience, which problem, which message? - Creator sourcing: matched by niche, language, age, region and track record - Production: testimonial, unboxing, tutorial, problem/solution, street interview, voiceover - Creative testing: hooks, thumbnails, lengths and CTAs in structured test rounds - Reporting: which hook, which creator, which format won? ## Process 01 — Kickoff and creative strategy — We clarify audience, offer, objections, competition and campaign goal, and derive messages and formats from that. The output is a creative board, not a slide deck. 02 — Creator sourcing and casting — We propose matching creators from our network: niche, language, region, age, past results. You confirm the selection, we handle the contract, rights and payout. 03 — Briefing and script — Every creator gets a concrete briefing with scene sequence, hooks, no-gos and examples. This is the step where most UGC projects fail. 04 — Production — Filmed at the creator’s home, on location, or in our own production studios in Vienna and Wels. Vertical format, good light, clean audio. 05 — Editing and variants — Editing, subtitles, sound design and several hook variants per video, plus different lengths for prospecting and retargeting. 06 — Testing and restocking — The assets go live, we read the results, and produce targeted variants of the winners. That turns it into a cycle rather than a one-off project. ## FAQ ### What is a UGC agency? A UGC agency produces videos for brands that look like genuine customer content, and provides creator casting, briefing, production, editing and usage rights along with it. The brand then distributes the videos through its own channels and through paid social. ### What does a UGC agency do? Creative strategy, creator sourcing, contract and rights, briefing and scripting, production, editing including hook variants, delivery in ad-ready formats, and evaluating which videos and hooks worked. ### What does a UGC agency cost? It depends on the number of videos, number of creators, shooting effort and usage rights. Small test packages start well below the price of classic video production, and ongoing monthly packages get cheaper per video. We share concrete numbers after a short intro call, because flat list prices rarely fit in practice. ### What does a single UGC video cost? The price per video mainly depends on the creator’s experience, shooting effort, number of variants and the usage rights required. A simple testimonial is significantly cheaper than a shoot with a location, multiple scenes and broad ad rights. We run the numbers for your specific case in the intro call. ### How do you find the right creators? We work with a vetted network of over 300 creators across Austria, Germany and Switzerland, and match by niche, audience, language, region and past results. For special requirements we also cast specifically for the job. ### What’s the difference between UGC and influencer marketing? With UGC you buy the video and its rights; with influencer marketing you buy a person’s reach. UGC runs through your own channels and ads and is measured on cost per result, while influencer campaigns run through the creator’s channel and are judged on reach, engagement and attributed sales. The two can be combined. ### Does UGC work for paid ads? Yes, that’s the most common use case. Hook, pacing and variance are what matter: we deliver several hooks and lengths per video so the media team can actually test instead of burning through a single asset. ### Which platforms suit UGC? Mainly TikTok, Instagram Reels and Stories, Facebook and Instagram Ads, and YouTube Shorts. The same footage can also be reused on product pages, in newsletters and in sales materials. ### How long does a UGC production take? From briefing to the first finished cuts, plan on around 14 days. Ongoing packages then deliver on a fixed weekly or biweekly cadence. ### How does UGC work for Meta Ads? We deliver several hooks and cut lengths per creative, plus variants with and without subtitles and formats suited to feed, reels and stories. In the ad account, hooks are tested against each other, winners are scaled, and we produce targeted follow-ups. ### How does UGC work on TikTok? On TikTok, platform-native execution is what counts: spoken language, fast pacing, platform-style text overlays, trend relevance. A video that looks like an ad loses attention within seconds. Creator posts can also be run as ads through whitelisting. ### Which businesses benefit most from UGC? E-commerce and DTC brands, consumer goods, beauty and health, food and beverage, fitness, apps and software, and local service providers with an offer that needs explaining. What they have in common: an ongoing media budget and a product worth showing.