# Marketing Agency for Real Estate. Original page: https://swype.at/en/industries/real-estate Real Estate marketing from Vienna: creator content, social media and paid ads for DACH. Focused on Cost per lead and MQL-to-SQL rate. Real estate marketing in 2026 runs on tour Reels, off-market storytelling and agent-persona content. We build real estate brands that generate leads for high-ticket properties through social. Real estate marketing in 2026 runs on tour Reels, off-market storytelling and agent-persona content. We build real estate brands that generate leads for high-ticket properties through social. ## Challenges - Long sales cycles (3 to 12 months) - High-priced properties require trust - GDPR and advertising restrictions for real estate ## Property tour Reels High-quality tours with storytelling pacing. ## Agent persona content Personal brand building for top producers. ## Lead funnels Meta lead ads, landing pages, CRM integration. ## Channel strategy Instagram (40%), TikTok (25%), YouTube (20%), Meta Ads (15%). This selection isn't a one-size-fits-all channel plan: for Real estate agents, Developers, Project developers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Premium, narrativ, makler-getrieben. ## Content production Production is built around real situations from Immobilien. To do that, we bundle Property tours, Location portraits, Construction progress, Expert updates into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel. ## Working together At the start, we prioritize win qualified inquiries and bring properties to life emotionally. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. ## Seasonality Spring and autumn are stronger buying seasons. ## FAQ ### Does TikTok work for high-ticket real estate? Yes, for off-market stories and agent persona building. But conversion mostly runs through Instagram and Meta ads. ### Which services make the most sense for Real Estate? For Win qualified inquiries, Bring properties to life emotionally, Support marketing timelines, individual posts are rarely enough. What works is a coordinated system of strategy, repeatable formats, ongoing production and targeted distribution. Which building blocks are actually needed depends on the offer, target group, existing material and your team's resources. ### Which channels work well for Real Estate? Instagram (40%), TikTok (25%), YouTube (20%), Meta Ads (15%). We treat this selection as a starting point. What matters is where Real estate agents, Developers, Project developers discover, compare and ultimately act. Each chosen channel gets its own role and matching formats instead of the same post being published identically everywhere. ### How does a collaboration in Real Estate marketing work? At the start, we prioritize win qualified inquiries and bring properties to life emotionally. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. The exact scope stays transparent: responsibilities, delivery volumes, sign-offs and reporting cadence are agreed before production begins. ### What does social media marketing cost for Real Estate? The effort depends on the number of channels, production scope, creator involvement, paid media management and sign-off loops. After the initial call, you get a transparent proposal with clearly scoped services instead of a flat standard package. ### How is success measured for Real Estate? Measure listing views, qualified leads, viewing appointments and lead cost. Reach and engagement serve as early signals, but they don't replace business-relevant metrics. Before the start, we therefore define which action counts, how it's tracked and at what cadence a solid evaluation is possible. ### What needs particular attention for content in Real Estate? Reach alone doesn't sell a property; target group, micro-location, lifestyle and a concrete next step all need to fit together. We also clarify usage rights, consent, sign-offs and sensitive claims before publication. That keeps production fast without sacrificing accuracy or trust for short-term attention.