# Marketing Agency for E-Commerce. Original page: https://swype.at/en/industries/e-commerce E-Commerce marketing from Vienna: creator content, social media and paid ads for DACH. Focused on ROAS and CAC. E-commerce in 2026 runs on performance creative at volume. Brands that don’t test 20+ new creatives a month on Meta and TikTok lose to the ones that do. E-commerce in 2026 runs on performance creative at volume. Brands that don’t test 20+ new creatives a month on Meta and TikTok lose to the ones that do. We build setups for e-commerce brands that bring creative pipelines and media buying together. with the goal of lowering CAC and scaling ROAS. ## Challenges - Rising CACs on Meta and Google - Creative fatigue within 7 to 14 days - Scaling limits on Advantage+ without fresh creative - Seasonality and promo pressure (Black Week, Christmas, sales) - Retention after the first purchase ## Creative pipeline for Meta & TikTok 20 to 60 fresh cuts per month, hook tests, platform versions, immediate iteration on top performers. ## Performance media buying Advantage+ Shopping, ABO tests, catalog sales, custom audiences, retargeting funnels. ## Tracking & attribution setup Pixel + CAPI + server-side tracking, custom conversions, multi-touch attribution. ## Seasonal sprint setups Q4 push, launch sprints, sales campaigns with dedicated creative and media teams. ## Lifecycle integration Creative assets feed into CRM, email flows and retention funnels. ## Channel strategy Meta (60%), TikTok (25%), Google (10%), Pinterest/Snap (5%). Verschiebung Richtung TikTok für jüngere SKUs. This selection isn't a one-size-fits-all channel plan: for DTC brands, Online shops, Omnichannel retailers, we give each platform a clear job across discovery, deeper information and action. Organic content delivers topic and format signals; paid distribution only extends variants that fit the audience and the respective goal. Schnell, direkt, conversion-getrieben. Product First, mit klarem Value Prop in Frame 1. ## Content production Production is built around real situations from E-Commerce. To do that, we bundle Product demos, Creator reviews, Hook variants, Comparison videos into repeatable series, plan variants before the shoot and clarify sensitive claims and sign-offs early on. A single production day yields different openings, lengths and aspect ratios, so the same cut doesn't land unchanged on every channel. ## Working together At the start, we prioritize win new customers profitably and grow basket size. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. ## Seasonality Q4 is especially relevant for many shops. Creative concept, production and offer logic should therefore be prepared several weeks ahead of the key sales dates. ## FAQ ### How much ad budget do we need for e-commerce scale? Realistically from €10,000/month in Meta for DACH. Scaling brands run €30,000 to €150,000/month. ### How many new creatives do we need per month? At least 20 to 30 for moderate scale, 40 to 80 for aggressive scale without creative fatigue. ### Do you also do TikTok Shop for e-commerce? Yes. Catalog setup, live shopping, affiliate with creators. ### Which services make the most sense for E-Commerce? For Win new customers profitably, Grow basket size, Reactivate existing customers, individual posts are rarely enough. What works is a coordinated system of strategy, repeatable formats, ongoing production and targeted distribution. Which building blocks are actually needed depends on the offer, target group, existing material and your team's resources. ### Which channels work well for E-Commerce? Meta (60%), TikTok (25%), Google (10%), Pinterest/Snap (5%). Shift toward TikTok for younger SKUs. We treat this selection as a starting point. What matters is where DTC brands, Online shops, Omnichannel retailers discover, compare and ultimately act. Each chosen channel gets its own role and matching formats instead of the same post being published identically everywhere. ### How does a collaboration in E-Commerce marketing work? At the start, we prioritize win new customers profitably and grow basket size. In the first phase of work, we review existing content, landing pages, sign-off paths and measurement options. A 90-day plan then takes shape with topics, formats, a production rhythm and clear responsibilities. The first publications serve as a solid learning phase; after that, topics, variants and distribution are adjusted based on the agreed metrics. The exact scope stays transparent: responsibilities, delivery volumes, sign-offs and reporting cadence are agreed before production begins. ### What does social media marketing cost for E-Commerce? The effort depends on the number of channels, production scope, creator involvement, paid media management and sign-off loops. After the initial call, you get a transparent proposal with clearly scoped services instead of a flat standard package. ### How is success measured for E-Commerce? Evaluate CAC, MER, basket value and repeat-purchase rate together. Reach and engagement serve as early signals, but they don't replace business-relevant metrics. Before the start, we therefore define which action counts, how it's tracked and at what cadence a solid evaluation is possible.