# Zeha Berlin: Print campaign visuals

Original page: https://swype.at/en/cases/zeha-print-sujets

Six print visuals for a brand campaign: imagery AI-produced, selection, retouching and design by swype.

Zeha Berlin needed visuals for a print campaign around its classic sneaker line — with the look of real sport and street scenes. swype conceived the visual world and produced it AI-based: scenery, light and styling are created without a shoot; we handle selection, retouching and final design in-house.

## Services

- AI Creatives
- Print
- Art Direction

## stats

6 — Print visuals

0 — Shoots

1 — Visual world

Print — Resolution

## reasons

Locations without travel — Sports field, street, studio: settings are created digitally, without shoot permits, travel costs or weather risk.

Print-ready resolution — The visuals are produced and post-processed at a size that works for print formats.

More motifs, same budget — Instead of a single shoot day with limited output, several variants are created for the brand to choose from.

The craft stays with swype — Concept, image selection, retouching and design make the difference — AI is the production tool, not the idea.