# Orlen: Paid Ads Performance

Original page: https://swype.at/en/cases/turmoel-orlen-paid-ads-2026

9 campaigns, 349K impressions, 48.5% average engagement rate.

Orlen wanted to build continuous visibility on Meta through targeted paid social campaigns — not as a one-off push, but as an ongoing campaign cadence over several weeks. swype developed and managed 9 consecutive post-push campaigns, continuously optimised based on performance data, and achieved an exceptionally high average engagement rate of 48.5%.

## Services

- Paid Social
- Performance Marketing
- Campaign Management

## scope

- headline: What swype delivered for Orlen.
- body: Performance doesn’t come from a single viral asset, but from a system of planning, setup, ongoing optimisation and evaluation. swype managed the entire paid social series over several weeks end to end — from campaign setup through creative pairing to the final reporting.

All figures shown relate exclusively to paid advertising (Paid Ads). Organic reach is not included.