# NovaTaste & WIBERG: 130 B2B new customers per month

Original page: https://swype.at/en/cases/novataste-wiberg-social-media

Full-scope social media management for NovaTaste & WIBERG on Meta, LinkedIn and Pinterest: content, video, AI creatives, community and cross-channel campaigns with B2B ROAS optimisation.

For NovaTaste and the WIBERG brand, swype runs the full social media management across Meta, LinkedIn and Pinterest. We produce content, videos and AI creatives, build and manage the community, and steer cross-channel campaigns with a clear B2B goal: registrations in the B2B shop and an optimised ROAS. The results flow into a live marketing reporting dashboard we built for NovaTaste.

## Services

- Social Media Management
- Content & Video Production
- AI Creatives
- Cross-Channel Campaigns

## scope

B2B new customers / month — 130

ROAS in B2B — 2.5

Channels — Meta, LinkedIn, Pinterest

Reporting — Live dashboard

## metrics

Completed B2B registrations — 130 — per month

ROAS (B2B) — 2.5 — B2B shop

Impressions — 325,116 — 30 days

Conversion rate — 2.26 % — registrations ÷ link clicks

## approach

Cross-channel strategy — An editorial and campaign plan across Meta, LinkedIn and Pinterest: every channel gets its own formats, but the same brand guidance and the same conversion goal.

Content, video & AI creatives — From food photography to video production and post-production to AI creatives — this keeps fresh material flowing for organic and paid, without constant new shoots.

Community building & management — We build the community, answer comments and messages, and feed questions from the dialogue back into content planning.

B2B performance & live reporting — Campaigns are optimised for B2B shop registrations and ROAS. A live marketing reporting dashboard we built for NovaTaste shows all metrics in real time.