# MySteel: AI Creatives in 12 languages

Original page: https://swype.at/en/cases/mysteel-ai-creatives

An autumn campaign with three motifs, several copy variants and twelve language versions — visuals fully AI-generated, concept and art direction by swype.

MySteel sells Corten steel products across numerous European markets. Instead of producing anew for every market, we AI-generated three campaign motifs and derived twelve language versions with several copy variants from them. Concept, visual language, selection and fine-tuning come from swype — production itself runs without a shoot.

## Services

- AI Creatives
- Static Ads
- Art Direction

## stats

12 — Language versions

3 — Campaign motifs

1,000+ — Creatives

0 — Shoots

## reasons

New markets without new production — Every additional language is an adaptation instead of a new shoot — motif, light and product presentation stay identical across all markets.

Consistent visual world — All motifs are created in the same look. That keeps the brand recognisable across twelve language versions.

Fast decisions — Variants can be generated and evaluated within hours instead of waiting weeks for a shoot date.

Seasonal scenes on demand — Autumn light, a garden at dusk, stacked wood: scenes that in a real shoot would depend on weather and season.