# HELL Energy: Influencer Campaign

Original page: https://swype.at/en/cases/hell-energy-influencer-2025

8 creators, 8.7M impressions, a campaign that went through the roof.

HELL Energy wanted to power its market entry in Austria with real voices from the community. Instead of classic advertising, the goal was content that doesn't feel like advertising. swype handled the complete creator selection, briefing and campaign management across 8 creators, cross-platform on TikTok and Instagram.

## Services

- UGC Production
- Influencer Marketing
- Social Media Management

## scope

- headline: What swype delivered for HELL Energy.
- body: From the first creator longlist to the final reporting, swype managed the entire campaign end to end. The goal was a perfectly balanced mix of reach creators, niche talents and creative formats that produces real resonance instead of just impressions.