# BERGER Schinken: Always-On UGC & Performance

Original page: https://swype.at/en/cases/berger-schinken-ugc-always-on

Year-round always-on support: a constant stream of new UGC creatives and performance campaigns on Meta, Pinterest and TikTok.

BERGER Schinken doesn't rely on single campaign peaks, but on continuous visibility. swype produces UGC creatives year-round with rotating creators and focus products — from classic 100g ham to the vegan line — and runs them as performance campaigns on Meta, Pinterest and TikTok. New hooks, new products, new formats: tested and optimised continuously.

## Services

- UGC Production
- Creator Casting
- Paid Social
- Performance Marketing

## approach

Always On instead of campaign peaks — A continuous production rhythm keeps fresh creatives in circulation every month — no creative burnout, no gaps in ad pressure.

Creators and products in rotation — Different creators, different focus products: classic ham, vegan line, snack formats. This lets us speak to different audiences with the right visual language.

Three platforms, one creative pipeline — Meta, Pinterest and TikTok are served from the same production — with platform-appropriate cuts, hooks and subtitles.

Hook testing as routine — Every motif launches in several hook variants. What performs gets budget; what doesn’t is replaced.

The figures shown are from a representative month of the ongoing always-on support.